New research, he says, “empirically documents how our resistance to uncertainty makes the ‘old ways’ far stickier than they should be given the practical benefits of creative, new solutions.

“Once again, the biases built into our minds leave us simultaneously moving in opposite directions; we like creativity but avoid creative ideas because creative ideas are too, in a word, creative.”

In her post Why Creative People Are Rarely Seen as LeadersSusan Cain  says  Jennifer Mueller , assistant professor of management at Wharton and lead author of the study, “speculates that out-of-the-box thinkers tend not to do the things that traditional leaders do: set goals, maintain the status quo, exude certainty.”

One issue she notes is that people “who like to spend time alone are decidedly at odds with today’s team-based organizational culture. Introverts are much less likely than extroverts to be groomed for leadership positions, according to management research, even though another Wharton study led by Professor Adam Grant found that introverted leaders outperform extroverted ones when managing proactive employees — precisely because they give them the freedom to dream up and implement new ideas.”

See also: Why Society Doesn’t Change: The System Justification Bias.