Today, what Einstein believed intuitively – that insight was essential to scientific discovery and to the arts – can be observed methodically in the lab. Thanks to the invention of fMRI imaging, neuroscientists are capable of peering into a living, thinking brain in a way that their predecessors never dreamed of, with the potential to test long-standing ideas about how we arrive at novel solutions.

Eric Kandel is a pioneer in the field who worked alongside Harry Grundfest in the very first NYC-based laboratory devoted to the study of the brain. In 2000, he was awarded a Nobel Prize in physiology/medicine for showing that memory is encoded in the neural circuits of the brain. Kandel believes that we’re on the verge of reaching a deeper understanding of the nature of creativity that is more than anecdotal.