At their core, psychology and business have a lot in common. Both seek to understand human being’s needs, desires, choices, and behaviors.
What do people really want? What motivates people to make the decisions that they do?
These are the types of questions that any psychologist or businessman should be asking themselves on a daily basis if they want to be successful.
And any good psychologist or businessman doesn’t have to search long before they realize the importance of relationships in our everyday life, in our everyday choices, and especially in terms of business.
Because I had such a positive experience with Apple’s customer service, I didn’t hesitate to buy the next Macbook once I was ready for a new laptop. I will probably continue to buy products from them so long as they are around, because I know if anything goes wrong they will be there to support me.
Creating this relationship with your clients is key. Not only does it retain current customers, but it attracts new customers, because it builds a solid reputation for you and your business.
When people have a positive experience with you, they are likely to talk about it with others. And if they have a bad experience with you, they are likely to talk about it with others too.
Customer service is all about having a positive influence on the customer’s experience.
The remainder of this article is going to describe the most important ways we can improve customer service – ie, “the customer experience” – whether as a business owner, employee, or even just an educated consumer (who knows when they are being treated right vs. when they are being treated wrong).
Here are the author’s tips:
- Be available
- Be polite
- See the situation from their point-of-view
- Apologize for any mistakes
- Amend any losses
- End on a positive note
- Accept that you might not please everyone
Related: 10 Studies That Reveal What Customers WANT You To Know About Them