The idea that the world could have been different is not only a matter for science fiction, but is also a matter of considerable interest in philosophy and science. Philosophers have long written about possible worlds and scientists got into the game fairly recently. From a philosophical standpoint, writers who create alternative histories are making use of counterfactuals. That is, they are describing a world that is counter to fact.
Interestingly enough, recent American politics seems to involve some interesting exercises in alternative reality fiction and counterfactual history.
While political narratives typically distort reality by including straw men, lies and partial truths, some narratives actually present entire counter factual worlds. In some cases the extent to which the reality of the speech differs from the actual world would seem to qualify the speech as science fiction. After all, it is describing a world somewhat like our own that does not exist, except in the imagination of the creator and those that share the creator’s vision.
One interesting addition to politicians presenting limited counterfactuals is the creation of entire counterfactual narratives, some of which can be regarded as complete alternative histories and descriptions of alternative realities. […] Political people also spin positive narratives, typically creating fictional pasts of an ideal world that never was and also of a wonderful world that never shall be.
In the case of science fiction, the authors are aware they are creating fiction and, in general, the audience gets that the works are fictional. Of course, there can be some notable exceptions when fans lose the ability to properly distinguish counterfactuals and alternative histories from truth and history. […] This creates the fascinating idea of people living in fictional political worlds that are populated by fictional political characters. Naturally, it might be wondered how this would work.
One obvious explanation is that people who do not know better and who are not inclined to engage in even a modest amount of critical thinking (checking the facts, for example) can easily be deceived by such fiction and accept it as reality. These people will, in turn, attempt to convince others of the reality of these fictions and they will also make decisions, such as who to vote for, on the basis of these fictions. As might be imagined, such fiction based decision making is unlikely to result in wise choices. As I have argued in a previous essay, people tend to not be very rational when it comes to political matters. Even when a factual error is clearly shown to be an error, people who accepted the claim because it matches their ideology will tend to be more inclined to believe the claim because (and not in spite) of the correction. This has the effect of making true believers almost immune to corrections in the case of factual errors. While this is clearly a problem for those who are concerned about facts and truth, this supplies those who spin the counterfactual narratives with the perfect audiences: believers who will reject challenges to the narrative in which they dwell and thus are willful participants in their own political continuum, be that the Republican Continuum, the Democrat Continuum or another one. For these people, art does not imitate life nor does life imitate art. Life, at least the political life, is art—albeit science fiction.
Related: The Philosophical Roots of Science Fiction.