1) Your “feared self”:
Via Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy:
In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success ; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”
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2) Your “ideal self”:
…marketing strategies centered on celebrity do the exact opposite: they appeal to fantasies about our idealized future selves.
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