Synopsis : Amid growing interest in creativity in the lab and on the pages of popular books and magazines, these recent studies stand out
The 21st century is witnessing a renaissance in creativity in both the lab and the pages of popular books and magazines. “Creativity is a topic at many conferences and many grad students are getting excited about the subject,” says Scott Barry Kaufman, Adjunct Assistant Professor of Psychology at New York University. “2012 was a good year for creativity research, journals devoted to creativity published a lot of great work and other fields weighed in.”
The most newsworthy research came from cognitive psychologists researching creativity “boosters”. Jennifer Wiley’s lab at the University of Illinois at Chicago found that a certain dose of alcohol helped participants solve tricky word problems. Mareike Wieth and Rose Zacks demonstrated that undergrads were better at solving insight-based problems when they tested during their least optimal time. This means that night owls did better in the morning while morning larks did better in the afternoon. Counter-intuitive findings like these scattered psychology journals and made for catchy headlines in the press.
Cognitive flexibility, the ability to switch between thinking about two concepts or consider multiple perspectives simultaneously, is also a popular topic in the neuroscience world. Darya Zabelina, a graduate student at Northwestern University who studies creativity informed me that, “a lot of people are studying cognitive flexibility from a lot of different perspectives. It will be one of the topics researchers will continue to focus on in 2013.”
Countless popular psychology books that either focused on or mentioned creativity were published in 2012. Susan Cain lambasted brainstorming and “GroupThink” in her bestseller and introvert manifesto Quiet. Drawing on a wide body of robust research she reminded our hyper social world that working alone is usually better than working in groups in terms of productivity and creativity. Dan Ariely’s book The Honest Truth About Dishonesty contains a chapter on the relationship between dishonesty and creativity – honesty might not be good for creativity. The Power Of Habit by Charles Duhigg made some important suggestions for creativity: if you’re in a rut, try changing your routine. The elephant in the room is Jonah Lehrer’s Imagine: The Science of Creativity, which the public gobbled up. Scientists in the field rightly expressed concerns about how Lehrer portrayed and interpreted some of the science but they are also happy that good science writers are attracted to the field. Unfortunately, Lehrer got pegged for plagiarizing and inventing Bob Dylan quotes. Kaufman said it best: “When people started doubting the veracity of that book, they started doubting the veracity of the science.”
I’m optimistic about next year. Creativity researchers will continue to produce great research and improve our understanding of creativity as well as methods to measure it. In the spirit of Ken Robinson’s celebrated TED talk (now with over 13 million hits) we should broaden our conception of creativity; it is diverse and anyone can tap into it, even adults. Science writers will continue to write about creativity and the general public will continue to enjoy reading about it. Let’s strengthen the relationship between the academy and the journalism world, keeping in mind how we can use social media to promote the science of creativity and correct misconceptions about it (i.e., that people either are or not ‘creative’). This is important for education, where creativity research is especially useful, although it has implications for every industry.
It’s unclear where, exactly, the science of creativity will go next year, but the most interesting discoveries surely await us.