You love having lots of choices.

But having more choices isn’t always a good thing — ever see so many good options that you end up picking… nothing?

Barry Schwartz has spent a great deal of time researching this issue and in his excellent book The Paradox of Choice: Why More Is Less he explains how we can make ourselves happier and more fulfilled by reducing choice.

What are the 5 steps?

  1. We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them.

  2. We would be better off seeking what was “good enough” instead of seeking the best (have you ever heard a parent say “I want only the ‘good enough’ for my kids”?)

  3. We would be better off if we lowered our expectations about the results of decisions.

  4. We would be better off if the decisions we made were nonreversible

  5. We would be better off if we paid less attention to what others around us were doing. 

A good overview of Barry Schwartz’s “The Paradox of Choice”. Also features a related TED talk.