Even the savviest shoppers can be tricked into buying things they don’t want or need. There’s no need to feel foolish; the retail industry spends an inordinate amount of time and money figuring out the science (yes, it is a science) of how to sell the most stuff. But it is a good idea for consumers to know what they’re going into, especially around the holiday season, when stress levels are running high and stores are packed with shoppers spending money left and right.
Though far from a comprehensive list, here are six tactics retailers use to get you to part with your hard-earned dough.
Holiday ploys: The scents and sounds of the season. […]
They trick us into staying inside as long as possible. […]
Lighting matters. […]
“Triangular balance” and shelf manipulation. […]
“Just toss everything in a pile. People like that.” […]
Analyzing our every move. […]